Enterprise Agile Coaching: Sustaining Organizational Change Through Invitational Agile Coaching

Enterprise Agile Coaching

Sustaining Organizational Change Through Invitational Agile Coaching

Becoming an Agile Coach requires dedication, constant thirst for knowledge, and quality sources of information from trustworthy Agilists. The ‘Enterprise Agile Coaching’ book offers just that and much more.

By Cherie Silas, MCC, CEC, Michael de la Maza, PhD, CEC, and Alex Kudinov, PCC, CEC

When an Agile coach leaves an organization, the changes developed during their tenure should not roll backward. Compliance is somewhat easy to install and takes hold rather quickly. The challenge with that approach is that when the forcing mechanism (Agile coach) is removed, much of the compliance rolls back to the original position. 

Sustainable change requires a different strategy. This book introduces the concept of utilizing an Invitational Approach to Enterprise Agile Coaching which can be a crucial catalyst for integrating sustainable change by putting the client in the seat of responsibility.

Becoming an Agile Coach requires dedication, constant thirst for knowledge, and quality sources of information from trustworthy Agilists. The Enterprise Agile Coaching book offers just that and much more.

Here's the Sample of What You Will Read

This book had me after the first paragraph. The practical examples and simple approach to explaining agile coaching is what makes this book the best book out there for those who want to learn more about coaching an enterprise and raise their skills to the next level. Cherie and crew provide insight from years of experience that any coach can use instantly. This is the book every agile coach needs and should keep by their side. I only wish I had this book years ago.

– Angie Pate, Agile Coach

What Is in the Book

Four Essential Parts for Your Enterprise Agile Coaching Journey

The Invitation To Coaching

The first part of the book was designed to help you get a better understanding of Agile Coaching.



• Why Coaching  • The Coaching Mindset  • Developing a Solid Foundation  • Developing Coaching Values  • Engaged Neutrality  • Challenge and Support

Getting Started

You will learn about business development and why it is important to get involved with the Agile Community.



• Business Development for Everyone  • Selecting the Right Clients  • The Relationship Agreement STORMMES© Model  • Goal Definition via Impact Mapping  • Designing Well-Formed Outcomes  • Coaching Organizational Systems

Coaching the Agile Enterprise

You will learn about business development and why it is important to get involved with the Agile Community.



• Engagement Types   • Coaching Culture Change   • Coaching Client Partnership   • Coaching for Sustainability   • Coaching Values and Principles   • Experimentation   • Developing Metrics that Matter   • Promoting a Learning Organization   • Promoting Psychological Safety   • Knowing When the Engagement is Over

Organization and Complexity

Thie part will help you understand Cynefin framework by taking a closer look at how it can be applied to projects or to the COVID-19 context



• Introduction to Complexity   • Organization   • System Organization and Structure   • Typology and Taxonomy   • Order, Complexity and Chaos   • Cynefin Model   • Clear Domain   • Complicated Domain   • Complex, Chaos, and Confused Domains   • Intervention   • Using Cynefin in Projects   • Using Cynefin with COVID-19

Articles by Authors

I have seen many coaches join the agile community over the years but have yet to see a group of authors come together with the breadth and depth of those in this book to use it as an ode to aspiring Enterprise Agile Coaches. It is a testament to practical ways to demonstrate the intersection of coaching competencies and ethics with the Agile value and principles. It is a good reference book for any current or aspiring coach. Every so often, a book stands out in our industry as a go-to for a particular topic. This book has done that for Enterprise Coaching.

– Devon Morris, CST, PMP, CSSBB, CDP, Founder BeardedEagle (aka the Scrum Preacher)

About Authors

If I had this book 5 years ago when I was starting out as an independent Agile Coach, it would have taken a lot of the stress and nervousness away from me… I love the practicality of this book. The focus on coaching in this book is a refreshing shift from other publications I have read. Cherie, Michael, and Alex bring a wealth of experience and expertise in the field of Coaching Enterprise Organizations to this book. This is exactly what is missing on many bookshelves.

– Kwasi Owusu-Asomaning, CEC, PCC, Director & Executive Coach, OAK Agility

Engage with Authors

Got a talk, meetup, user group or event you would like Cherie, Michael, and/or Alex talk at? Leave your contact infromation below with a brief description of the engagement you envision and we will contact you shortly to discuss the details!

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