Ellen is a Product Coach, and CEO of EBG Consulting focused on helping product management and development communities produce valuable outcomes through product agility. Ellen is known in the agile and product communities as an instigator and innovator for collaborative practices for agile product discovery and using skilled facilitation to enable healthy teamwork and strong organizations. She is the author of three books on product discovery and requirements, frequent speaker, and works with clients globally. In her spare time Ellen is Producer of Boston’s Agile Product Open community and serves as Director of Agile Alliance’s Agile Product Management Initiative.
In my product coaching work, I have come to realize that many organizations don’t have a clear and consistent answer to this fundamental question. This has serious consequences. A poorly defined product impacts your ability to respond to changing customer and market needs. It results in less than satisfying product outcomes. It causes organizational and communication woes. It thwarts organizations efforts to scale agile product development.